Why I wrote this book

In my work, as a marketing consultant, I visit many different companies and see people working very hard every day. Yet, on my next visit, many times those same hard workers were gone.

Despite their working hard, they were still getting laid off because they did not think about what really matters for keeping their jobs. And they did not know what to do to enhance their value to the company.

Most people think if they keep their head down and do their work, they will be OK. Not so. Good and end even great folks get laid off when times are tough.

No school, seminar or book told them step by step the day by day things they needed to do so that their boss and co-workers had a clear understanding of their value to the company.

Because I want everyone to succeed and prosper, and because I have spent my career helping people in sales and marketing, I decided to write this book to help everyone to keep their job.

The key idea is that it is up to you to not only do your job, but to do some other things that you have overlooked as a way to make yourself more visible and valuable to your company. In marketing any product or service, there are basic concepts that you must obey in order to succeed. The same is true for keeping your job.

Does this book hold all the answers? No. Do I guarantee that you will definitely keep your job if you do everything I recommend? No. But I will guarantee you this: Reading this book will change the way you think about your work and your role in the company.

Who Should Read this Book

Anyone who is currently employed but is not directly responsible for revenue generation needs to read this book. That means if you are considered overhead or General and Administrative you are expendable and therefore need to put an action plan together now!

Most people labor under the illusion that if they do their job well that is enough.

Most people are dead wrong. We are living through extraordinary economic times and doing what you have done in the past is not enough today.

Think about your workplace. Are there people who have been promoted over you when they did not work nearly as hard or are not competent in what they are supposed to be doing? Do you ever wonder why that happens?

In this book, I will show why those folks are getting ahead you. It is unlikely that they are particularly brilliant or have invented a new way of doing business. What they have done is figured out the real goal of their job and how to best achieve it.

They have figured out how to constantly market their skills to the boss. You can to.

Who Does not need to Read this Book, but should buy it

If you are the owner/CEO/President of a business and have employees, buy this book and give it to them. It will help your business survive and prosper as they will become better at what they do for you.

If you in sales, you are responsible for your own job based on production, so you do not need this book-but you might find it useful to further your career.

One More Point

The most important goal you must have besides keeping your job is to make the boss look good. These are mutually reinforcing goals. The more you do the things I recommend, the better your boss will appear and that helps him keep his job, which in turn should help you to keep your job.

Click Here to download the First Chapter of Marking Me, For Free!